The concept of this design is centred around the primary colours that represent the transformation of a butterfly from a cocoon to a vibrant, colourful creature. These colours include hues of yellow, monarch orange, brown, white, black, and green, and serve as the foundation for all other colours in the design. Each colour holds a specific meaning, including the representation of transgender, healing, sunlight, traditionally feminine attributes, and people of colour. For instance, the colour white, which is one of the colours in the monarch butterfly, symbolizes the transgender community. Orange, also found in the monarch butterfly, represents healing, while green represents nature and the cocoon. The colours black and brown, which are also present in the butterfly, represent people of colour. Finally, yellow represents the sun, which plays a crucial role in the butterfly's transformation into a beautiful creature.

Cambiare - Butterfly Metamorphosis

portfolio/CORPORATE

cambiare
moodboard

01

CAMBIARE
processwork

02

07

The concept of this design is centred around the primary colours that represent the transformation of a butterfly from a cocoon to a vibrant, colourful creature. These colours include hues of yellow, monarch orange, brown, white, black, and green, and serve as the foundation for all other colours in the design. Each colour holds a specific meaning, including the representation of transgender, healing, sunlight, traditionally feminine attributes, and people of colour. For instance, the colour white, which is one of the colours in the monarch butterfly, symbolizes the transgender community. Orange, also found in the monarch butterfly, represents healing, while green represents nature and the cocoon. The colours black and brown, which are also present in the butterfly, represent people of colour. Finally, yellow represents the sun, which plays a crucial role in the butterfly's transformation into a beautiful creature.